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 How do I set up a rating scale question correctly? If you incorrectly set up a rating scale question, this could confuse your respondents, muddy your data results and waste your time. There are several things to note when setting up your rating scale question: 1. Identify your scale points The scale’s points should map as closely as possible to the underlying idea (construct) of the scale. Also, the scale should give enough points to differentiate respondents from one another as much as validly possible It should be easy to interpret the meaning of each scale point - i.e. the meaning of scale points should be interpreted identically by all respondents. 2. Using the right rating scale The breakdown of each rating scale type above should give you an idea of how you can incorporate these into your survey (see the bolded text for a quick reference). However, if you’re not sure about using one type over another, consider using them both in a test first. If your results show you what yo...